Environmental Protection Fund wanted to reduce waste during winter holidays by asking people to give gifts without wrapping paper. To lead by example, we created paperless billboard with the message of the campaign: "Even paperless, gifts bring happiness."
Story about the billboard was covered by national and local TV stations and media outlets.
Showing the whole country that little effort can go a long way.
Agency: Imago Ogilvy
Creative Director: Drazen Novak
Art Director: Marija Loncar
Lettering: Miro Modul
